Beyond RICE and MoSCoW: Understanding the Psychology of Prioritization

While prioritizing product features seems straightforward, hidden biases lurk beneath the surface, potentially hijacking our well-intentioned decisions.

Anchoring, confirmation, availability, loss aversion, and present bias can skew our thinking, leading to suboptimal choices. The solution lies in awareness and active countermeasures: challenge assumptions, structure your process with frameworks, gather diverse data, embrace a long-term vision, and collaborate early.

By understanding these biases and proactively seeking diverse perspectives, your team can make conscious, strategic decisions that truly benefit your product, users, and business. Prioritization is an ongoing journey, one that requires continuous self-awareness and a commitment to data-driven insights.