Behavioral Psychology for Habit-Forming Digital Product Design: BJ Fogg’s Behavior Model vs. Nir Eyal’s Hooked Method

Understanding user behavior and creating engaging, compelling experiences is crucial for habit formation in digital product design. Two popular frameworks can be the go-to tools for designers and product managers: BJ Fogg's Behavior Model and Nir Eyal's Hooked Model. While both aim to influence user behavior, they approach the challenge from different angles.

In this post, let's dive into these models and see how they can influence digital product design.